Alibaba Becomes Brooklyn Nets Technology Partner and Jersey Patch Sponsor
On Monday, Alibaba revealed a multi-year strategic alliance with Brooklyn Sports & Entertainment, which oversees the Brooklyn Nets. This agreement designates Alibaba as the official technology and cloud partner, as well as the jersey patch sponsor for the NBA team. The partnership aligns with the Nets' 60th anniversary season, during which Alibaba will enhance the team's digital infrastructure and improve fan engagement through its cloud services, with its branding featured on the jerseys. While the financial details and the length of the partnership remain undisclosed, the collaboration is set to commence in time for the anniversary season. The Nets originally started as the New Jersey Americans in 1967 and are part of the NBA's Eastern Conference.
Key facts
- Alibaba becomes the Brooklyn Nets' official technology and cloud partner.
- Alibaba also becomes the Nets' official jersey patch sponsor.
- The partnership is a multi-year strategic agreement with Brooklyn Sports & Entertainment.
- The announcement was made on Monday.
- The deal coincides with the Brooklyn Nets' 60th anniversary season.
- The collaboration was announced in a joint statement by both parties.
- Financial terms and exact duration were not disclosed.
- The Brooklyn Nets are an NBA team based in New York City.
Entities
Institutions
- Alibaba
- Brooklyn Nets
- Brooklyn Sports & Entertainment
- NBA
Locations
- Brooklyn
- New York City
- United States
- China