Alexa Chung and Reformation Launch 30-Piece Collection, Drops October 5

Key facts

• Alexa Chung and Reformation release a 30-piece collection on October 5 at reformation.com.
• The collection includes the Valentine coat, high-rise straight-leg jeans, Radziwill dress, Event pumps, Patti leather jacket, Patti leather slip skirt, Legacy gown, Magic velvet bag, Carolyn skirt, Pepo jacket, Hug sweater, Pony slippers, Slogan tee, Nora sweater, Carrie set, Cassie trench, Daisy dress, Phenomenal boots, Red Carpet scarf, Shimsham bag, Dude shirt, Gere trousers, Gentlemen’s coat, and Bondage bag.
• Chung drew inspiration from vintage shopping, including a 1930s velvet coat found at Rockstar Boudoir in Crouch End.
• The collection references a double-breasted camel coat worn to London Fashion Week in 2012, knee-high block-heeled boots worn to a Prada party in 2020, and a lace-trimmed cocktail dress similar to a butter-coloured slip styled under a wax jacket at Glastonbury in 2024.
• Chung’s signature basics include logo tees and high-rise straight-leg jeans.
• Chung cites timeless items such as men’s shirts, 501s, navy-blue jumpers, ballet flats, and a sensible bag.
• The indie-sleaze aesthetic revival may attract a younger audience, though Chung says it is not a faithful rendition of the “Hedi [Slimane] boy.”
• Vogue offers early access to shop the collection 24 hours before the public drop.