AfD's Ulrich Siegmund Discusses Coffee in Podcast Ahead of Saxony-Anhalt Election
Ulrich Siegmund, the AfD's top candidate in Saxony-Anhalt, spent four hours on the podcast 'Ben Ungeskriptet' with host Ben Berndt, but surprisingly, the conversation focused little on politics. Instead, after about 30 minutes, Siegmund offered a peculiar tip for coffee lovers: 'One shouldn't drink coffee too hot, as the aromas don't come through.' This lighthearted moment contrasts with the usual political discourse, especially as Alice Weidel, co-leader of the AfD, has also been experimenting with a more emotional communication style. The podcast, which reaches a million-strong audience, is described as a political-journalistic format, though Berndt rejects the label 'journalist'—his production company is registered under 'journalism' in the commercial register. The episode suggests a potential shift in the AfD's communication strategy, as the party seeks to broaden its appeal beyond hardcore political topics. The article, published in 'Der Freitag', analyzes this development in the context of the upcoming state election.
Key facts
- Ulrich Siegmund is the AfD's top candidate in Saxony-Anhalt.
- He appeared on the podcast 'Ben Ungeskriptet' hosted by Ben Berndt.
- The podcast lasted four hours, with little focus on politics.
- Siegmund advised against drinking coffee too hot to preserve aromas.
- Alice Weidel is also trying a more emotional communication style.
- The podcast reaches a million-strong audience.
- Ben Berndt rejects the label 'journalist', but his company is registered under 'journalism'.
- The episode may indicate a change in AfD's communication strategy.
Entities
Institutions
- Alternative für Deutschland (AfD)
- Ben Ungeskriptet
- Der Freitag
Locations
- Saxony-Anhalt
- Germany