Aesop Redesigns Perfume Bottles and Launches Unforeseen Aer

Aesop, the Australian beauty brand celebrated for its minimalist, apothecary-style shops, has unveiled a redesigned perfume bottle alongside a new fragrance named Unforeseen Aer. The redesign, spearheaded by creative director Aï Kato, who assumed the position in 2023, showcases a taller, sleeker form with a domed base and a tactile cap inspired by Melbourne's bluestone. Kato notes that this design enhances the brand's philosophy, encouraging deeper engagement with its scents, which are crafted to complement Aesop's retail environments. The fragrance itself offers a woody and botanical profile with a distinctive minerality, featuring notes of petitgrain, eucalyptus, and geranium for a refreshing touch. Aesop, which launched its first store in Melbourne 39 years ago, has consistently influenced retail design, and this new release furthers its tradition of innovation.