Adorama Drops 'Camera' From Name but Keeps Photo Retail at Its Core
Adorama, a retailer based in New York City and founded in the 1970s, has broadened its offerings to encompass home electronics, audio equipment, and musical instruments, even omitting "camera" from its title. While photographic gear remains a key focus, the company also provides services such as repairs, rentals, and photo printing. Customers can find discounts in the Deals and Specials section on brands like Sony, Nikon, and Canon. The VIP Rewards program allows users to convert points into cash discounts, with 500 points equating to $5. Additionally, the Classroom Connect Program offers educators and students up to 20% off new camera equipment. Gift cards, available from $25 to $1,000, never expire, and the Edge Credit Card enables 5% savings along with interest-free payments on eligible purchases.
Key facts
- Adorama is a New York City retailer with roots dating to the 1970s
- The company dropped "camera" from its name after expanding into home electronics, audio and musical instruments
- Discounts are applied automatically in the Deals and Specials section, with no promo code required
- VIP Rewards converts 500 points into $5 and 20,000 points into $200
- The Classroom Connect Program offers up to 20 percent off new gear and up to 10 percent off used equipment for students and teachers
- Education discounts range from 5 to 20 percent and can be stacked on sale items
- Gift cards range from $25 to $1,000 and do not expire
- The Edge Credit Card provides 5 percent savings with no annual fee and interest-free payment periods on qualifying purchases
Entities
Artists
- Scott Gilbertson
- Sam Kieldsen
Institutions
- Adorama
- Sony
- Nikon
- Canon
- Panasonic
- Bose
- Klipsch
- Onkyo
- Lenovo
- Casio
- SanDisk
- Dell
- Polaroid
- BenQ
- Fujifilm
- Kodak
- Wired
Locations
- New York City
- United States
- Seattle