Adidas Designs Belgium's World Cup Jersey with Magritte Motifs
For the 2026 World Cup, Belgium's away kit has been crafted by Adidas, drawing inspiration from René Magritte's 1931 artwork "Voice of Space (La voix des airs)." This pink-and-blue uniform showcases layered circular designs reminiscent of the painting's metallic spheres. On the back, the inscription "Ceci n'est pas un maillot" ("This is not a jersey") appears in Magritte's signature style, alluding to his renowned piece "The Treachery of Images" (1929). The Red Devils, Belgium's national team, donned this jersey in their 4–1 triumph against the United States in Seattle on July 6, 2026, earning a place in the quarter-finals. Meanwhile, the Guggenheim Museum in Manhattan is presenting Douglas Gordon and Philippe Parreno's film "Zidane, a 21st Century Portrait" until July 19, honoring soccer history during the World Cup.
Key facts
- Adidas designed Belgium's away jersey for the 2026 World Cup
- The jersey features motifs from René Magritte's 1931 painting 'Voice of Space (La voix des airs)'
- The phrase 'Ceci n'est pas un maillot' is printed on the nape in Magritte's handwriting
- The phrase references Magritte's 1929 painting 'The Treachery of Images'
- Belgium defeated the United States 4–1 in Seattle on July 6, 2026
- The Guggenheim Museum is screening 'Zidane, a 21st Century Portrait' until July 19
- The film is by Douglas Gordon and Philippe Parreno from 2006
- The jersey pattern highlights Magritte's lesser-known jingle bell motif
Entities
Artists
- René Magritte
- Douglas Gordon
- Philippe Parreno
- Zinédine Zidane
Institutions
- Adidas
- Guggenheim Museum
- FIFA
- Artists Rights Society (ARS)
- Solomon R. Guggenheim Foundation
- Peggy Guggenheim Collection
- Red Devils
Locations
- Belgium
- United States
- Seattle
- Manhattan
- New York
- Brussels
Sources
- Hyperallergic —
- Artsy —