AC2 Brand Identity by Studio Format: High-Visibility Construction Aesthetics
Studio Format has developed a distinctive brand identity for AC2, a French construction partner, characterized by striking construction visuals and strong architectural typography. The identity features a vibrant electric acid green alongside a raw concrete charcoal color scheme, incorporating a modular geometric logotype designed with stepped right-angle strokes and bold diagonal cuts. This branding is printed on uncoated paper and textured cinder blocks, enhancing its tactile quality. Notable physical items include custom octagonal carpenter pencils, fluorescent acrylic key tags, and matte green safety helmets. Large barrier hoardings and digital layouts streamline workflows, while clean white callout bands on stationery provide clarity. This design fuses safety aesthetics with Swiss typographic precision and is displayed on Behance.
Key facts
- Studio Format designed a brand identity for AC2, a French building partner.
- The identity uses a high-contrast palette of electric acid green and raw concrete charcoal.
- The logotype is modular and geometric, with stepped right-angle strokes and heavy diagonal cuts.
- The system is applied to uncoated paper stock and textured cinder blocks.
- Custom octagonal carpenter pencils in green are used as brand touchpoints.
- Translucent fluorescent acrylic key tags with steel carabiners are part of the system.
- Matte green safety hardhats feature deep debossed logotypes.
- The design includes barrier hoardings, fence wraps, digital layouts, and vehicle fleet livery.
- The project is showcased on Behance.
Entities
Artists
- Studio Format
Institutions
- AC2
- Behance
Locations
- France