Roberto Fantauzzi on Balloon Museum, Lux Entertainment, and the Future of Interactive Art
Roberto Fantauzzi, the CEO and founder of Lux Entertainment, elaborates on the Balloon Museum, which merges modern art with entertainment. Established in 2021, Lux Entertainment connects artistic expression with spectacle, showcasing interactive installations at the Balloon Museum. Inspired by his experiences as a parent, Fantauzzi emphasizes events designed for children that promote art interaction, favoring the term 'interactive' over 'immersive' for visitor experiences. Notable installations such as Hypercosmo and Hyperstellar have been presented in cities like Rome, Berlin, New York, and Singapore. The museum's reputation was bolstered through collaborations with artists following an invitation from Didier Fusillier. A state-affiliated investment fund became part of Lux Entertainment, resulting in Fantauzzi's appointment as CEO. The upcoming exhibition, White Out, is set to launch in 2027, focusing on themes of freedom and interactivity.
Fatti principali
- Lux Entertainment was founded in 2021 by Roberto Fantauzzi, who serves as CEO.
- The Balloon Museum is an international project inspired by Inflatable Art, featuring interactive installations.
- Key installations include Hypercosmo and Hyperstellar, large ball pits with projections, lights, sounds, and scents.
- Christmas World recreated Christmas traditions of 67 cities during the Covid pandemic.
- Didier Fusillier, president of the Grande Halle de la Villette in Paris, invited the Balloon Museum to Paris, boosting its credibility.
- Artist Alex Schweder initially reacted negatively to children jumping on his inflatable bed at the Grand Palais but later became a supporter.
- A state-linked investment fund through CDP entered Lux Entertainment's capital about eight to nine months ago.
- The next Balloon Museum exhibition, White Out, will be produced from 2027 and will feature a totally white, open space without a fixed path.
Entità
Artisti
- Roberto Fantauzzi
- Didier Fusillier
- Philippe Parreno
- Alex Schweder
- Susan Sontag
- Vittoria Caprotti
Istituzioni
- Lux Entertainment
- Balloon Museum
- Grande Halle de la Villette
- MoMA
- Grand Palais
- CDP
- Artribune
Luoghi
- Rome
- Italy
- Berlin
- Germany
- New York
- United States
- Singapore
- Paris
- France