Noris Cocci's Brandscape: When Logos Become Landscape
Noris Cocci, a photographer hailing from the Marche region, created Brandscape. La tragedia invisibile dei marchi, a project that explores the deep integration of brands into landscapes. He recognized that brands are part of everyday life, not just subjects for photography. This series brings attention to often-missed details, like Coca-Cola umbrellas in a mountainous backdrop, showcasing the brand's cultural integration. The photograph from Scanno exemplifies the concept of 'presence through absence,' where the image persists without the actual product. Similar themes are found in locations such as Montecarlo, New York, and Sicily. Cocci highlights the peculiarities of ordinary moments, connecting cities like New York, Montecarlo, Scanno, Sicily, Chicago, and Venice through the brands that influence space and memory, prompting reflection on their impact on community imagery.
Fatti principali
- Noris Cocci is a photographer from the Marche region who works across photography, communication, and social research.
- Brandscape. La tragedia invisibile dei marchi is a photographic project exploring how brands have become part of landscapes rather than interrupting them.
- The project includes images from New York, Montecarlo, Scanno, Sicily, Chicago, and Venice.
- One photograph shows Coca-Cola umbrellas and chairs in a mountain landscape, with the brand's red appearing almost natural.
- In Montecarlo, a McDonald's logo acts as a frame for the port and yachts.
- In New York, an abandoned shoe outside a Vans store juxtaposes product promise and its aftermath.
- In Sicily, an empty Mutti can is reused as a vase, turning packaging into a domestic object.
- Cocci describes the Scanno image as a 'presence through absence,' where the product is gone but its imagery remains.
Entità
Artisti
- Noris Cocci
- Aryz
- Francesco Faraci
- Marika Grimaldi
- Tom Pitts
- Simone Falcomer
- Eleonora D’Angelo
- Tanmay Saxena
- Davide Padovan
- Evelyn Bencicova
- Théo Giacometti
Istituzioni
- Coca-Cola
- McDonald’s
- Vans
- Mutti
- Westwing
- Crosby Studios
- Wu-Tang Clan
- Clarks
Luoghi
- Marche
- Italy
- Scanno
- Montecarlo
- Monaco
- New York
- United States
- Sicily
- Chicago
- Venice
- Capri
- Camargue
- Puglia