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Moncler's Alpine Diary Traces Expedition History from Monestier-de-Clermont to Milan

publication · 2026-10-05

Moncler has launched The Alpine Diary, an editorial project tied to its Re/Icons collection. The narrative spans from Monestier-de-Clermont in 1952 to Milan in 2026, following an imaginary 1950s explorer's expedition record. Four archival pieces—Karakorum, Verone, Himalaya, and Tibb—are reinterpreted for the collection. The Karakorum, originally created in 1954 for the Italian expedition that led Achille Compagnoni and Lino Lacedelli to the first K2 conquest, is lightened and updated for 2026 while retaining its original purpose. The Verone, born in the 1980s as a mountain down jacket, was adopted by Milanese Paninari as an urban symbol; the new version remains foldable and wearable in multiple ways with outdoor details. The Himalaya, introduced in 2009 and inspired by 1950s expedition wear, references the 1955 first ascent of Makalu by Lionel Terray and Jean Couzy, who wore Moncler jackets. The Tibb vest offers adaptability with reversible design. The diary incorporates archival black-and-white expedition photographs alongside contemporary images, and details like a June 1909 K2 photograph by Vittorio Sella transformed into a label, plus metal logos evoking alpine pins. The project emphasizes collective experience over solitary exploration, presenting the mountain as a mindset of preparation, adaptation, and continuous movement. The Alpine Diary recontextualizes Moncler's heritage, linking past expeditions to contemporary urban life.

Fatti principali

  • Moncler launched The Alpine Diary, an editorial project for its Re/Icons collection.
  • The narrative spans from Monestier-de-Clermont in 1952 to Milan in 2026.
  • The Karakorum jacket was originally made in 1954 for the Italian expedition that achieved the first K2 ascent by Achille Compagnoni and Lino Lacedelli.
  • The Verone, from the 1980s, was adopted by Milanese Paninari and is reinterpreted in the new collection.
  • The Himalaya, introduced in 2009, references the 1955 Makalu first ascent by Lionel Terray and Jean Couzy, who wore Moncler.
  • The Tibb vest features a reversible design for adaptability.
  • A June 1909 K2 photograph by Vittorio Sella is transformed into a label in the collection.
  • The diary combines archival black-and-white expedition photos with contemporary images.

Entità

Artisti

  • Lionel Terray
  • Achille Compagnoni
  • Lino Lacedelli
  • Jean Couzy
  • Vittorio Sella

Istituzioni

  • Moncler
  • Re/Icons

Luoghi

  • Monestier-de-Clermont
  • France
  • Milan
  • Italy
  • K2
  • Makalu

Fonti