Italy Prepares for World Tourism Day as Pax Newsletter Returns with Cultural Tourism Focus

Italy will mark World Tourism Day on September 27 with a cultural emphasis, featuring an evening gathering at the Colosseum, led by Alberto Angela and aired by Rai. Gianmarco Mazzi, the Minister, highlighted that culture serves as the primary motivation for travelers, according to ISNART data. On September 24–25, Assisi will host the 17th World Tourism Event 2026, focusing on sustainable cultural tourism. Meanwhile, from September 16–18, Cinecittà Studios will hold the Stati Generali dei Borghi del PNRR Cultura, which will discuss the revitalization of historic villages. Additionally, Mirabilia Day will take place in Sassari and Alghero on September 17–18, addressing cultural tourism policies. The Pax newsletter, released on September 18, will delve into slow tourism, showcasing trails, small museums, and travel itineraries.