Giuseppe Lupo and Anita Romanello Examine Italian House Organs as Cultural Magazines, 1955–1965

Giuseppe Lupo and Anita Romanello focus on a distinctive chapter of Italian-style capitalism: the shift of house organs from advertising sheets or internal communication papers, as they were conceived in the early twentieth century, into genuine magazines with cultural ambitions. This transformation occurred mainly in the post-war period, when the country's profile changed radically, moving from an economy with an agrarian vocation to an industrial one. The authors argue that this development could only fuel the debate on the "two cultures," a confrontation often bitter, tight and hard to reduce to a synthesis, at times even violent, around which the fate of the century was played out, poised between adherence and sharing, between acceptance and rejection. The response literature gave to this phenomenon appears, in the authors' account, most often conditioned by an attitude that the available text leaves truncated. The piece is dated Thursday, 22 October 2026 and published by Doppiozero.