Affide Report: Luxury Handbags Emerge as Italian Alternative Investment Asset
The 2026 IPSOS DOXA – AFFIDE report reveals that in Italy, luxury handbags have emerged as a distinct asset class. The findings indicate that 41% of Italians are in debt, with 30% attributable to car loans and 7% for travel expenses. While 85% appreciate the worth of home valuables, 68% own fewer than five pieces of jewelry each year, and 60% express concerns about theft. Affide, the largest pawn credit firm in Italy, accepts luxury handbags as collateral, providing services for valuation, custody, financing, and auctioning. CEO Mattia Bruggi mentioned that women often rent bags valued between €10,000 and €15,000. Historically, figures like Christopher Columbus and Marilyn Monroe have utilized pawn services, yet only 5% of items are auctioned, with the majority being redeemed.
Fatti principali
- The 2026 IPSOS DOXA – AFFIDE report documents Italian ownership of jewels and valuables, with 41% of Italians in debt
- Affide, part of the Dorotheum group, is Italy's first company to accept luxury handbags as pawn collateral
- 35% of Italians own luxury bags, rising to 45% among those aged 18–39
- 61% would use luxury bags as collateral to obtain liquidity and later redeem them
- Affide sells exclusively via online auctions and only 5% of delivered goods go to auction
- Affide founded a gemmology Academy and the Young auction for jewels under €500 starting price
- Mattia Bruggi, CEO of Studio Peritale Bruggi, cited handbag rentals at €200 per day for bags worth €10,000–15,000
- Historical pawn examples include Christopher Columbus, Giuseppe Garibaldi, Marilyn Monroe and Elvis Presley
Entità
Artisti
- Mattia Bruggi
- Andrea Rotunno
- Cristoforo Colombo
- Isabella di Castiglia
- Giuseppe Garibaldi
- Marilyn Monroe
- Elvis Presley
Istituzioni
- IPSOS DOXA
- Affide
- Dorotheum
- Studio Peritale Bruggi
- Chanel
- Louis Vuitton
- Hermès
Luoghi
- Italy
- Genoa
- Naples
- Europe
- Americas
Fonti
- Artslife —