Action Discount Chain Expands to 261 Italian Stores, Plans Siena Opening
Over the last month, the Dutch discount retailer Action has launched eight new locations in Italy, specifically in Bari, Messina, Trani, Livorno, and the provinces of Verona, Brescia, Bergamo, and Benevento. Since its entry into the Italian market five years ago, Action has expanded to 261 stores, with a 262nd set to open this Saturday in Siena. Established in 1993 by Gerard Deen and Rob Wagemaker, Action now boasts around 3,500 outlets across 16 European nations. It began its Italian journey in 2021 with two stores. In 2011, British investment firm 3i acquired a majority share for £114 million, leading to a valuation of £21 billion by late 2025. Action emphasizes low rents and maintains 95% of its product range consistently across its stores.
Fatti principali
- Action opened eight Italian stores in the past month: Bari, Messina, Trani, Livorno and the provinces of Verona, Brescia, Bergamo and Benevento
- The chain reached 261 Italian stores five years after entering the country, with a 262nd opening Saturday in Siena
- Action was founded in 1993 by Gerard Deen and Rob Wagemaker as a single shop in Enkhuizen, Netherlands
- The company operates about 3,500 stores in 16 European countries, including over 900 in France, about 650 in Germany and over 400 in the Netherlands
- Action entered Italy in 2021 with stores in Turin and Vanzaghello, near Malpensa
- British investment firm 3i took a majority stake in 2011 with a 114 million pound investment
- By late 2025, 3i valued its stake at 188 times the initial investment, around 21 billion pounds (about 24 billion euros), per Handelsblatt
- Het Financieele Dagblad reports 95 percent of Action's assortment is identical across all stores, which typically measure 800 to 1,000 square meters
- Two-thirds of products cost less than 2 euros, according to the company
- Chief commercial officer Michael van Melick said the ideal Action product is something many people need but find too expensive
Entità
Artisti
- Gerard Deen
- Rob Wagemaker
- Michael van Melick
Istituzioni
- Action
- 3i
- Handelsblatt
- Het Financieele Dagblad
- Aldi
- Esselunga
- Tigotà
- il Post
Luoghi
- Italy
- Bari
- Messina
- Trani
- Livorno
- Verona
- Brescia
- Bergamo
- Benevento
- Siena
- Netherlands
- Enkhuizen
- France
- Germany
- Poland
- Spain
- Belgium
- Austria
- Turin
- Vanzaghello
- Malpensa
- Valence
- Paris
- Schüttorf
- Rome
- United Kingdom