Youth Art Exhibition's 30th Anniversary Features New Visual Identity by Polar Studio

In 2019, the Youth Art Exhibition (MAJ) marked its 30th anniversary with a comprehensive rebranding initiative. Sesc commissioned the Polar design studio to create a fresh logo, branding system, visual identity, and signage for this commemorative edition. The exhibition follows the format of traditional art salons, focusing on contemporary artistic production by emerging young creators. It has become one of the most significant cultural events in São Paulo's interior region and has helped establish Ribeirão Preto as an important center for visual arts in Brazil. The new logo incorporates geometric forms with ink traps, moving away from conventional modernist approaches. A distinctive feature is the letter 'M', which gains an additional element symbolizing the support provided to featured artists. The visual identity for the anniversary edition honors both the newly discovered artists and the city of Ribeirão Preto. Designers developed graphic elements representing sparks, which signify young talents during periods of expansion and professional development, while also referencing the city's intense sunlight.