Wyoming PBS Station Drops National Branding

The public television network in Wyoming has revealed its intention to eliminate PBS branding, prioritizing its local identity over a national connection. The CEO of the station remarked, "Although we will still offer the complete range of PBS programming and member benefits such as Passport, we aim for our local vision to be unrestricted by a national label. We consider ourselves Wyoming's storyteller first and a member station second." This decision, highlighted by Current in July 2026, signifies a strategic change aimed at promoting local content while still providing PBS programming and services.