World Model Companies Keep Product Plans Under Wraps as Funding Flows Freely
During the All In conference, a discussion on world models revealed that prominent firms such as AMI Labs, led by Yann LeCun, and Fei-Fei Li’s World Labs are quite guarded regarding their business strategies. Michael Rabbat from AMI Labs mentioned they are currently focused on research, lacking any public product announcements. Meanwhile, World Labs’ Marble provides media creation demonstrations but does not target the market directly. Alex de Vigan, CEO of Physicl, expressed a wish for clients to disclose more about their data usage. The potential of world models to transform various sectors is significant, and AMI is involved in manufacturing and biomedicine via its partnership with Nabia. This secrecy indicates a “dark forest” approach, posing risks from competitors like neolabs, OpenAI, and Anthropic. The article was released on September 18, 2026.
Key facts
- A panel on world models took place at the All In conference.
- Yann LeCun’s AMI Labs and Fei-Fei Li’s World Labs are prominent but low on revenue.
- Michael Rabbat is co-founder and VP of World Models at AMI Labs.
- Rabbat declined to detail AMI’s work, saying they will talk when ready.
- World Labs’ Marble is the most developed product, with demos for media, games, and CGI.
- Alex de Vigan is CEO of Physicl, a data supplier for world model companies.
- AMI has explored manufacturing, biomedicine, robotics, and AI for doctors via Nabia.
- The article was first published on September 18, 2026.
Entities
Artists
- Yann LeCun
- Fei-Fei Li
- Michael Rabbat
- Alex de Vigan
- Cixin Liu
Institutions
- AMI Labs
- World Labs
- Physicl
- All In conference
- OpenAI
- Anthropic
- Waymo
- Nabia