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World Cup 2026 Boosts Tourism to Cape Verde, Morocco, Norway, and More

other · 2026-07-15

According to the US government, the 2026 FIFA World Cup, which is being held in the United States, Mexico, and Canada, has attracted approximately 10 million international visitors to the US. The tournament is not only driving attendance at matches but also encouraging travel to places such as Cape Verde, Morocco, Norway, Curaçao, and Scotland. Since the tournament's inception, Expedia has noted a 265% surge in searches for Cape Verde, a group of 10 volcanic islands off the coast of West Africa, particularly after its team nearly triumphed over Argentina. Morocco has seen a rise in luxury travel interest following its impressive 2022 performance. Norway's quarterfinal success and Erling Haaland's fame have also enhanced its appeal, while Curaçao, making its debut, boasts beautiful beaches and warm weather. Other nations, including Scotland, anticipate a boost in tourism as well, with travel experts and Vogue editors sharing insights on these destinations.

Key facts

  • The 2026 World Cup is hosted by the US, Mexico, and Canada.
  • About 10 million international tourists visited the US for the cup.
  • Expedia saw a 265% increase in searches for Cape Verde.
  • Cape Verde nearly beat Argentina in a major upset.
  • Morocco has seen luxury travel interest since its 2022 World Cup run.
  • Norway reached the quarterfinals for the first time.
  • Curaçao competed in the World Cup for the first time.
  • Nicole Janoff of Magma Global commented on the World Cup's travel impact.

Entities

Institutions

  • FIFA
  • Expedia
  • Magma Global
  • Virtuoso Agency
  • Vogue
  • Royal Mansour
  • El Fenn
  • Jnane Rumi
  • Munch Museum
  • UNESCO
  • Papagayo Beach Resort
  • Marriott
  • Boath House
  • The Fife Arms
  • Gleneagles
  • Penicuik Estate
  • Ardbeg House

Locations

  • United States
  • Mexico
  • Canada
  • Cape Verde
  • Cabo Verde
  • Santa Maria
  • Lisbon
  • Casablanca
  • Morocco
  • Marrakech
  • Atlas Mountains
  • Tamuda Bay
  • Tangiers
  • Norway
  • Oslo
  • Oslofjord
  • Bergen
  • Bryggen Wharf
  • Flåm
  • Kjosfossen
  • Curaçao
  • Aruba
  • Bonaire
  • Playa Porto Marie
  • Cas Abao
  • Grote Knip
  • Scotland
  • Glasgow
  • Edinburgh
  • Scottish Highlands
  • Perthshire
  • Islay
  • West Africa
  • Atlantic Ocean
  • Portugal

Sources