Women's shirting evolves beyond borrowed boyfriend look
The classic button-up shirt for women is undergoing a transformation as brands design from a female perspective rather than borrowing from menswear. Olivia Villanti, founder of Mexico City-based Chava Studio, notes that men's shirts have limitations like overly long sleeves and poor fit. Lizandra Cardoni, a tailor at Budd London, observes that Chanel and Charvet's collaboration for Matthieu Blazy's first collection has drawn women to bespoke shirting. For fall, Sarah Burton at Givenchy showcased dramatic cuffs and collars, while Fendi featured shirts without collars and collars without shirts. Resort highlights include Balenciaga's button-up with a drawstring bottom and The Row's high priestly collars. Pip Durell, founder of With Nothing Underneath, says the borrowed-from-boys look sacrifices polish. Her brand, which saw sales double year-over-year, designs boyfriend shirts that sit off the shoulders with flattering button placement. Melissa Ventosa Martin of Old Stone Trade collaborates with atelier 100Hands on adjusted oversized shirts. Trish Wescoat Pound of TWP launched her line to fill a market gap for a versatile, investment-quality shirt. Lizzie Owens of 6397 attributes the trend to nostalgia and a desire for tried-and-true garments amid uncertain times.
Key facts
- Women's shirting is shifting from borrowed menswear to female-designed fits.
- Olivia Villanti founded Chava Studio in Mexico City.
- Lizandra Cardoni is a tailor at Budd London.
- Chanel and Charvet collaborated on Matthieu Blazy's first collection.
- Sarah Burton designed dramatic cuffs and collars for Givenchy fall collection.
- With Nothing Underneath sales doubled year-over-year.
- Melissa Ventosa Martin founded Old Stone Trade in New York.
- Trish Wescoat Pound started TWP five years ago.
- Lizzie Owens is designer of 6397, a New York essentials brand.
Entities
Artists
- Olivia Villanti
- Lizandra Cardoni
- Matthieu Blazy
- Sarah Burton
- Pip Durell
- Melissa Ventosa Martin
- Trish Wescoat Pound
- Lizzie Owens
Institutions
- Chava Studio
- Budd London
- Chanel
- Charvet
- Givenchy
- Fendi
- Schiaparelli
- Balenciaga
- The Row
- With Nothing Underneath
- Old Stone Trade
- 100Hands
- TWP
- 6397
Locations
- Mexico City
- Mexico
- London
- United Kingdom
- New York
- United States