WMH&I Develops New Brand Identity for Environmental Charity Natural Habitat
The branding agency WMH&I has created a new visual identity for the environmental education charity Natural Habitat, founded in 2023. The rebrand aims to address the organization's previous communication challenges and enhance public engagement and fundraising. Central to the identity is a logo combining fingerprint and topographic elements, customized for each location. The system includes practical branded items like educational tools and wildlife habitats. The charity's refined message, "Bringing Land and People Together," focuses on personal connections to nature rather than abstract environmental concepts.
Key facts
- WMH&I designed a new brand identity for the charity Natural Habitat.
- Natural Habitat was established in 2023 to connect communities with nature through education and conservation.
- The logo merges fingerprint and topographic contour lines, with site-specific variations.
- Branded elements serve dual purposes as both communication tools and functional ecological supports.
- The rebrand has reportedly improved engagement and fundraising for the charity.
Entities
Institutions
- WMH&I
- Natural Habitat