Wine as a Cultural Agent: Rethinking the Industry Through 'Esperienze Enologiche'

The anthology 'Esperienze enologiche', edited by Davide Puca and published by ETS (340 pages, €32), repositions wine not as a static product but as an active force intersecting with Botox injections, art, human bodies, and tomato peels. Puca argues that the wine industry faces a considerable crisis, making it timely to rethink wine's role entirely rather than analyzing it in conventional contexts. The book collects texts on the contemporary destinies of wine, proposing unconventional juxtapositions to explore what wine does rather than what it is.