Why the Left Is Ceding Social Media to the Far Right

The article argues that the political left is failing to use social media effectively, allowing figures like Elon Musk, the AfD, and Donald Trump to dominate platforms such as TikTok. It suggests that leftists are hesitant to engage online due to fear of internal backlash, despite having powerful arguments. The author compares this to environmental activists in the 1980s who used flyers to protect forests, implying that today's digital tools—sharepics, livestreams, TikToks—are the modern equivalent. The piece notes that reaching millions with progressive ideas has never been easier, yet the left remains silent. It questions whether boycotting platforms like those owned by Musk and Zuckerberg harms the left more than the tech moguls. The author, who trains leftists for media appearances, concludes by directing readers to the current issue of Der Freitag.