Why Emotional Connection and Storytelling Drive Art Sales
In a recent piece featured in Art Marketing News, Barney contends that artists often prioritize visibility—such as social media presence, website visits, and gallery exhibitions—over the essential reasons for purchasing their artwork. He emphasizes the importance of an emotional bond between the buyer and the artist, as collectors value the narrative and effort behind each creation. A frequent error is the assumption that buyers recognize the significance of supporting independent artists. By sharing personal stories, artists can provide context that motivates purchases. Barney recommends that artists communicate their narratives through statements, websites, and discussions, highlighting their distinct value. This essay is part of a weekly newsletter and includes a mention of a separate Substack publication, 'Older Artists,' aimed at older artists.
Key facts
- The essay is published on Art Marketing News, a Substack newsletter.
- The author is Barney.
- The essay argues that emotional connection and storytelling are key to art sales.
- Artists often focus on visibility but neglect the question of why someone should buy their art.
- People buy art because they like it and because of emotional connection to the work and artist.
- Buyers support independent artists and value the story behind the work.
- Artists should share their story in artist statements, websites, and conversations.
- The essay includes a sample line for artists to use about handmade, personal, one-of-a-kind art.
- A callout promotes 'Older Artists,' a separate Substack for older artists.
Entities
Artists
- Barney
Institutions
- Art Marketing News
- Older Artists