Why Artists Should Prioritize Meaningful Connections Over Large Followings
In a piece featured in Art Marketing News, Barney contends that visual artists can thrive without extensive subscriber bases or social media audiences. He points out that the goal of selling 1,000 original pieces—33 annually over 30 years—is impractical, given the constraints of time and resources. Instead, he promotes the idea of cultivating a 'warm list' of purposeful relationships, stressing that a few influential supporters outweigh numerous indifferent followers. He recommends dedicating 10-20 minutes each day to activities that foster connections with potential buyers and influencers. The essay wraps up with a personal story about his mother’s artwork and announces the first Older Artist Get Together in Phoenix on September 23 at 11:00 AM at O.S.H.O Brewery.
Key facts
- Barney argues that artists do not need large subscriber lists or massive social media followings.
- He proposes that artists might produce 1,000 originals over a career, or 33 per year for 30 years.
- He advocates for building 'warm' connections over one-way followers.
- He cites U.S. Census Bureau statistics: about one in ten U.S. households earns $250,000 or more annually.
- He suggests focusing on people with means to buy art and centers of influence.
- He recommends spending 10-20 minutes daily on intentional connection-building.
- He announces an inaugural Older Artist Get Together in Phoenix on September 23 at 11:00 AM at O.S.H.O Brewery - Paradise Valley.
- The essay is published on Art Marketing News and references the Older Artist blog on Substack.
Entities
Artists
- Barney
- Barney Davey
Institutions
- Art Marketing News
- Older Artist blog on Substack
- O.S.H.O Brewery - Paradise Valley
- U.S. Census Bureau
- Substack
Locations
- Phoenix
- United States