Why artists should (and shouldn't) blog
Blogging offers artists four major benefits: it helps uncover deeper meaning in their work, attracts more viewers by building content on a controlled platform, establishes expertise (useful for teaching or book publishing), and differentiates them as most artists abandon blogging. However, artists should not blog if they have a bad attitude or are not aligned with these reasons, as commitment is key to success. The post, originally from 2015 and updated in 2018 and 2026, advises weekly or monthly consistency and warns against relying solely on social media due to lack of control.
Key facts
- Blogging helps artists discover meaning and purpose in their art.
- A blog provides more control than social media platforms.
- Regular blogging can establish an artist as an expert.
- Blogging differentiates artists from those who give up.
- Artists should not blog if they have a bad attitude.
- Consistency (weekly or monthly) is more important than frequency.
- The post was first published in 2015 and updated in 2018 and 2026.
- Artists should write about their art and life, not how-tos unless teaching.
Entities
Artists
- Jana Kappeler
- Lisa Call
- Renae Hill
Institutions
- Art Biz Success