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WHAT IF: Collater.al Magazine Imagines an Interview with Steve Jobs on AI and Creativity

publication · 2026-07-15

Collater.al Magazine launches 'WHAT IF', a series of impossible interviews with deceased thinkers, starting with Steve Jobs. The project draws from Jobs' 1985 speech at Lunds University, where he envisioned software enabling dialogue with Aristotle. The interview explores Jobs' views on AI, creativity, and design. Jobs criticizes current LLMs as 'statistical approximations' lacking true understanding, warns against AI as autopilot that atrophies intellectual muscles, and defends human genius as 'calculated error' and taste. He laments loss of transparency in AI design, calling it a 'black box', and argues AI is a 'mirror of the past' that risks endless mediocrity. Jobs advises making humans less machine-like, not machines more human. The interview also touches on digital ghosts and the dignity of endings.

Key facts

  • Collater.al Magazine launches 'WHAT IF' series of impossible interviews with deceased thinkers.
  • First interview is with Steve Jobs.
  • Project inspired by Jobs' 1985 speech at Lunds University about dialoguing with Aristotle via software.
  • Jobs criticizes current AI as 'statistical approximation' and 'pattern matching'.
  • Jobs warns AI as 'autopilot' that atrophies intellectual muscles.
  • Jobs defines genius as 'calculated error' and 'taste', not average.
  • Jobs calls AI a 'black box' and 'oracle' lacking transparency.
  • Jobs advises to make humans less machine-like, not machines more human.

Entities

Artists

Institutions

  • Collater.al Magazine
  • Lunds University

Locations

  • Lund
  • Sweden

Sources