WeedSlut: Zoë Kestan's Label Dresses Addison Rae, Ella Langley, Tyla, and Adéla

Zoë Kestan, a 33-year-old New York City native, founded and operates WeedSlut, a bedazzled fashion label that has dressed Addison Rae, Tyla, Adéla, and Ella Langley. The brand originated in 2013 as Kestan's Instagram handle, a proto-influencer stage name that reflected her lifestyle as a smoker and former club dancer in NYC's fashion and art scenes. Kestan, who earned a textiles degree from RISD and held a summer job at Telfar, is largely self-taught in clothing design and sewing. Over the past two years, she has expanded WeedSlut's commercial side with core items like lingerie, scallop-edged logo tees, and a signature mesh babydoll dress, first teased at the brand's 2017 runway show. Custom pieces have driven notable moments: a mesh bra top for Adéla's music video, lace panties for Tyla, and costumes for Addison Rae's debut album tour in 2025, including go-go halter minis, mesh-overlay dresses, and neon garters, after connecting with Rae and stylist Dara Allen via choreographer Lexee Smith. This summer, Kestan created flower-power dresses for Ella Langley with stylist Stefani Colvin, drawing on '70s bohemia and dandelion motifs from Langley's album. Kestan describes her process as listening to artists' music to understand their vision and motifs. The label's reach spans two Americas, uniting pop and country audiences, with Kestan noting she can find new WeedSlut worlds across genres.