Wedge Studio's 12-step design process for 'unsexy' projects
Wedge Studio, based between Los Angeles and Montreal, presented its 12-step design methodology at a Nicer Tuesdays event in LA. Co-founders Justin Lortie and Sarah Di Domenico argued that even mundane products like dental floss, beans, and protein powder can be made special through their idiosyncratic creative approach. The studio's presentation, titled 'the Wedge way,' showcased how they tackle seemingly unsexy projects by finding unique visual identities for everyday items. The talk was part of It's Nice That's monthly Nicer Tuesdays series, which features original creatives.
Key facts
- Wedge Studio is based between LA and Montreal.
- Co-founders are Justin Lortie and Sarah Di Domenico.
- The studio presented at Nicer Tuesdays in LA.
- Their methodology is called 'the Wedge way'.
- It consists of 12 steps for approaching creative projects.
- They design visual identities for products like dental floss, beans, and protein powder.
- Their philosophy is that 'everything can be special'.
- Nicer Tuesdays is a monthly event of creative talks by It's Nice That.
Entities
Artists
- Justin Lortie
- Sarah Di Domenico
Institutions
- Wedge Studio
- It's Nice That
- Nicer Tuesdays
Locations
- Los Angeles
- Montreal