Wannenes Asian Art Department Head Discusses Market Evolution and Auction Strategy

Alessandra Pieroni has led the Asian Art department at auction house Wannenes since its establishment in 2011. Under her direction, this specialized division has become a significant player in Italy's art market, with its auctions now regularly featured on the international calendar. Pieroni's professional journey into auctions began through early exposure with her family, followed by mentorship in Asian art, leading to her career shift fifteen years ago. The department distinguishes itself by offering items primarily sourced from private Italian and European collections, ensuring unpublished works with documented provenance. Pieroni notes a substantial market shift beginning around 2008, driven by increased participation from Chinese buyers with significant purchasing power. This influx created new business opportunities in a previously niche sector, intensifying competition. The department's strategy centers on building trust with consignors, positioning the auction house as a partner focused on achieving optimal sale results through serious valuations and selecting objects with genuine market appeal. Wannenes actively cultivates buyer networks through consistent communication across various platforms and events. While many high-value Chinese artworks have already returned to Asia, Pieroni observes sustained interest in the Chinese market, particularly for imperial-era pieces, which remain sound investments. A notable recent sale in December featured a pair of large Qianlong-period porcelain vases with iron-red and gold phoenix decoration, which sold for €100,150. Future plans for the department involve ongoing research to assemble catalogs that combine quality, appeal, and intriguing items.