Vogue's 2026 Hair Care Trends Focus on Ingredients and Scalp Health
In 2026, hair care trends emphasize products rich in ingredients that address structural concerns and promote scalp health. Savvy consumers are turning to dermatologists and hairstylists on platforms like TikTok and Reddit for guidance. Global brands from countries such as Korea, Japan, Brazil, Australia, and Georgia are unveiling innovative formulations. Leading the way in bond-repair treatments are Olaplex and K18, which focus on restoring disulfide bonds to minimize breakage. Celebrity hairstylist Benjamin Mohapi points out the effectiveness of Olaplex No. 3 and the lightweight design of K18. Emerging brands like Ouai and Maria Nila are gaining traction, while herbal blends featuring turmeric and rosemary from Shaz & Kiks and Ranavat are trending. Additionally, keratin masks from Virtue and Ouai help manage frizz, and root touch-up sprays and purple masks from L'Oréal Paris, Clairol, Kérastase, and Amika are recommended, alongside hair-growth sprays from Keranique and Moérie.
Key facts
- Hair care trends for 2026 emphasize ingredients, scalp health, and structural treatments.
- Consumers are more informed, using social media and reading ingredient lists.
- Global brands from Korea, Japan, Brazil, Australia, and Georgia influence the market.
- Bond-repair treatments, pioneered by Olaplex and K18, rebuild disulfide bonds in hair.
- Herbal and plant-based formulations are popular, with ingredients like turmeric and rosemary.
- Keratin hair masks address frizz without harsh chemicals like formaldehyde.
- Root touch-up sprays extend salon color by a week or two with precise color matching.
- Purple hair masks help blondes combat brassiness, and hair-growth sprays stimulate scalp circulation.
Entities
Artists
- Benjamin Mohapi
- Kenna Kennor
- Britt Lower
Institutions
- Vogue
- TikTok
- Olaplex
- K18
- Ouai
- Maria Nila
- Shaz & Kiks
- Ranavat
- Sangre de Fruta
- Aromatica
- Virtue
- L'Oréal Paris
- Clairol
- Kérastase
- Amika
- Matrix
- Christophe Robin
- Keranique
- Moérie
- Trybello
- Agent Nateur
Locations
- Los Angeles
- New York City
- London
- Korea
- Japan
- Brazil
- Australia
- Georgia