Vogue Photographs 35 Shows to Map the New Front Row Across New York, London, Milan, and Paris
Vogue covered 35 fashion shows in New York, London, Milan, and Paris to examine the dynamics of front-row seating. This area has transformed into a pivotal occasion, with brands monitoring the responses to their invitations. Simone Bellotti from Jil Sander referred to it as a secondary event, while Veronica Leoni of Calvin Klein highlighted its interaction with the runway. PR specialist Youssef Marquis compared it to elaborate past sets. Front-row tickets can reach tens of thousands, with celebrity presence being vital; Gucci welcomed Bianca Jagger and Cardi B, Dior showcased Jennifer Lawrence and Rosalía, while Chanel seated Dua Lipa and Pedro Pascal. Influencers like Madé Lapuerta provide runway content, and K-pop stars boost global visibility. Designers are now strategically arranging seating to reflect energy and brand identity.
Key facts
- Vogue photographed 35 shows across New York, London, Milan, and Paris for the report
- A front-row seat at a major show can be worth tens of thousands of dollars, or reach six figures for clients
- Gucci hosted Bianca Jagger, Jannik Sinner, Donatella Versace, and Cardi B
- Dior seated Jennifer Lawrence, Mia Goth, Jisoo, Rosalía, and Anya Taylor-Joy
- Chanel brought together Sandra Hüller, Dua Lipa, Ayo Edebiri, Alexa Demie, Pedro Pascal, and Stephen and Evelyn Colbert
- Rihanna's attendance raised the profile of Matières Fécales
- Dior secured Obsession breakout Inde Navarette
- Faith Margaret Kidman-Urban attended Valentino and Beatrice Santo Domingo attended Conner Ives
Entities
Artists
- Simone Bellotti
- Veronica Leoni
- Karl Lagerfeld
- Youssef Marquis
- Bianca Jagger
- Jannik Sinner
- Donatella Versace
- Cardi B
- Jennifer Lawrence
- Mia Goth
- Jisoo
- Rosalía
- Anya Taylor-Joy
- Sandra Hüller
- Dua Lipa
- Ayo Edebiri
- Alexa Demie
- Pedro Pascal
- Stephen Colbert
- Evelyn Colbert
- Rihanna
- Inde Navarette
- Yeonjun
- Ella Bright
- Amelia Dimoldenberg
- Faith Margaret Kidman-Urban
- Beatrice Santo Domingo
- Jacob Elordi
- Kendall Jenner
- Naomi Watts
- Liev Schreiber
- Kai Schreiber
- Olivia Colman
- Taylor Hill
- Natalia Bryant
- Soo Joo Park
- Madé Lapuerta
- Tefi Pessoa
- Kennedy Eurich
- Amy Griffin
- Jen Rubio
- Pimchanok Luevisadpaibul
- Tawan Vihokratana
- Alison Bringe
- Helen Lasichanh
- Pharrell Williams
- Lisa
- Francisco Lindor
- Gemini Norawit
- Phuwin Tangsakyuen
- Fourth Nattawat Jirochtikul
- Carlos Torres
- Julian Klausner
- Dries Van Noten
- Kelly Cutrone
- Rachna Shah
- Uma Thurman
- Maya Hawke
- Christian Lee Hutson
- Julianne Moore
- Lauren Hutton
- François-Henri Pinault
- Felicity Jones
- Lyas
- Kim Petras
- David Siwicki
- Cathy Horyn
- August Barron
- Wes Gordon
- Pamela Anderson
- Fran Lebowitz
- Stuart Vevers
- Yumi Shin
- Priya Ahluwalia
- Conner Ives
- Kristin Wiig
Institutions
- Vogue
- Jil Sander
- Calvin Klein
- Chanel
- Givenchy
- Louis Vuitton
- Gucci
- Dior
- Matières Fécales
- Balenciaga
- Miu Miu
- Bottega Veneta
- Valentino
- Conner Ives
- Thom Browne
- Chloé
- Diesel
- Tory Burch
- Stella McCartney
- Carolina Herrera
- Schiaparelli
- Alaïa
- Yves Saint Laurent
- Launchmetrics
- The Row
- Dries Van Noten
- KCD
- Prada
- Hodakova
- Coach
- Nordstrom
- Imitation of Christ
- Vogue World Milan
Locations
- New York
- United States
- London
- United Kingdom
- Milan
- Italy
- Paris
- France