Vogue Editor Curates Best Korean Skin-Care Products After Seoul Store Visits

A beauty editor from Vogue has compiled a guide featuring premier Korean skin-care products after examining the offerings at Olive Young in Seoul. Although many items are accessible in the U.S., her in-store findings indicated that popular selections often align with those found at Sephora and Amazon. Among her recommendations are Illiyoon Ceramide ATO Lotion ($30), Sulwhasoo Concentrated Ginseng Renewing Cream ($160), and Rejuran Turnover Ampoule c-PDRN ($52). Sarah Chung Park from Landing International highlighted that platforms like Amazon and TikTok are pivotal in boosting K-beauty sales, with anticipated growth as American consumers engage with these products via social media. The article also details a 9-step Korean skin-care regimen, focusing on hanbang ingredients such as ginseng and green tea, alongside cutting-edge technologies. Experts contributing to the piece include dermatologists and cosmetic chemists.