ARTFEED — Contemporary Art Intelligence

Videogames' Military Roots and Modern Entanglements

opinion-review · 2026-07-16

Lewis Gordon argues that videogames are returning to their military origins, with modern billionaires, politicians, and companies using the medium for propaganda and warfare. In March 2026, the White House posted propaganda mixing Call of Duty footage with missile strikes on Iran. In October 2025, Donald Trump was depicted as an AI-generated Master Chief from Halo. Microsoft provides Azure cloud and AI services to the Israel Defense Forces, and in 2020 an Xbox controller was used to maneuver an Israeli tank. Pokémon Go player data has been used to train AI for US military drones. The British Army's 'You Belong Here' campaign mimics first-person shooter perspectives. In Minneapolis, federal agents shot Alex Pretti, with one agent comparing it to Call of Duty. Harun Farocki's Serious Games I-IV (2009–10) documented military training simulations. Unity became the US government's preferred real-time 3D platform in 2022. Palmer Luckey is developing a visual augmentation headset for the US Army, promising to turn soldiers into 'technomancers'.

Key facts

  • White House posted propaganda mixing Call of Duty footage with missile strikes on Iran in March 2026.
  • Donald Trump depicted as AI-generated Master Chief from Halo in October 2025.
  • Microsoft provides Azure cloud and AI services to Israel Defense Forces.
  • Xbox controller used to maneuver an Israeli tank in 2020.
  • Pokémon Go player data trained AI for US military drones.
  • British Army's 'You Belong Here' campaign uses first-person shooter perspective.
  • Federal agents shot Alex Pretti in Minneapolis, one agent said 'It's like Call of Duty'.
  • Harun Farocki's Serious Games I-IV (2009–10) documented military training simulations.
  • Unity became US government's preferred real-time 3D platform in 2022.
  • Palmer Luckey developing visual augmentation headset for US Army.

Entities

Artists

  • Lewis Gordon
  • Harun Farocki
  • Palmer Luckey
  • Joe Lieberman
  • Leland Yee
  • Donald Trump
  • Alex Pretti
  • Adam Curtis

Institutions

  • White House
  • Microsoft
  • Israel Defense Forces
  • United States Army
  • British Army
  • Unity
  • Pentagon
  • Massachusetts Institute of Technology
  • Thaddaeus Ropac
  • Bohemian Interactive
  • Museum of Modern Art

Locations

  • Iran
  • United States
  • Minneapolis
  • United Kingdom
  • Mexico City
  • Germany

Sources