Valeria Shitova Redesigns Epoch Wine Branding with Clean Digital Identity

Valeria Shitova, a designer, has introduced a high-end digital identity for Epoch Wine, which includes a revamped logo and brand elements. This fresh visual approach merges a gentle, organic color scheme with sleek geometric website designs, modern typography, and bespoke icons. The newly designed logo presents a modern interpretation of traditional wine label aesthetics, striking a balance between precision and warmth. The branding also encompasses physical components like custom labels, boxes, and packaging for wine bottles. Modular shapes and uniform line weights enhance usability on digital platforms, fostering a cohesive style that bolsters brand confidence. The initiative seeks to streamline customer interactions with premium offerings, making intricate details easily comprehensible. The complete project can be found on Behance.