Universal Skips Influencer Screenings for 'The Odyssey'
Universal has decided not to court TikTok and YouTube content creators for early screenings of 'The Odyssey,' instead focusing on professional film critics. While some influencers will still see the film ahead of release alongside the press, the studio's choice to not directly seek their buzz has been widely popular, especially among critics. The decision, reported by Wired, marks a shift in Hollywood's approach to influencer marketing.
Key facts
- Universal is not directly courting TikTok and YouTube content creators for early screenings of 'The Odyssey'.
- Some influencers will still see the film ahead of release along with the press.
- The decision has proved widely popular, especially with film critics.
- The report was published by Wired.
Entities
Institutions
- Universal
- Wired