Underline Studio Designs 'Go North' Book on Canadian Tech Startups for Google Canada
Underline Studio, located in Toronto, crafted the editorial design for "Go North," a publication that chronicles Canadian tech startups, marking its fifth significant partnership with Google Canada. VICE contributed the narratives, while Underline organized the content layout, developed the grid, and directed original photography by Daniel Ehrenworth and Paul Weeks. Featured figures include Geoffrey Hinton, Shopify, Hootsuite, and Thalmic Labs, representing the Toronto-Waterloo corridor, Montreal, and Vancouver. The matte black softcover showcases "GO NORTH" in white contour lines along the right edge, resembling topographic waves. Inside, dark ink pages contrast with bright white spreads, and the table of contents presents ten chapters on various tech topics. The project can be explored on Behance.
Key facts
- Underline Studio, based in Toronto, designed Go North for Google Canada
- The project was Underline's fifth major collaboration with Google Canada
- VICE worked on the book's stories alongside Underline
- Daniel Ehrenworth and Paul Weeks shot the original photography
- Featured subjects include Geoffrey Hinton, Shopify, Hootsuite, and Thalmic Labs
- The book covers the Toronto-Waterloo corridor, Montreal, and Vancouver
- The table of contents indexes ten chapters, including Artificial Intelligence, Clean Tech, Fintech, and Hardware
- Google Canada engineering director Steven Woods wrote the opening letter, "Lightning in a bottle"
Entities
Artists
- Daniel Ehrenworth
- Paul Weeks
- Geoffrey Hinton
- Lauren Lake
- Mallorie Brodie
- Steven Woods
Institutions
- Underline Studio
- Google Canada
- VICE
- Shopify
- Hootsuite
- Thalmic Labs
- Interaxon
- Bridgit
- Behance
Locations
- Toronto
- Canada
- Waterloo
- Montreal
- Vancouver