ARTFEED — Contemporary Art Intelligence

Ukraine's Repeated Strategy of Overpromising Military Breakthroughs

opinion-review · 2026-09-03

Since 2022, Ukraine has repeatedly announced decisive turns in its war against Russia, such as the 'summer offensive,' which have consistently failed to materialize as promised. This pattern, successfully repeated by President Volodymyr Zelensky, exploits the hopes of European allies who eagerly support each new campaign without questioning the outcomes. On June 25, Zelensky declared that Ukraine's air campaign against Russian rear areas would force Russia to 'peace.' However, when August arrived, instead of negotiations, fighting intensified. The Ukrainian military launches operations that are prematurely hailed as war-changing, a tactic that resonates with allies because it fulfills their deepest desires. The article, published in the German newspaper 'der Freitag' and authored by Lutz Herden, criticizes this cycle and questions why allies continue to be deceived. The piece highlights the gap between Ukraine's promises and the actual results on the battlefield, suggesting that European allies are complicit in this dynamic by not demanding accountability. The article is part of the current issue of 'der Freitag' and reflects a growing skepticism in some European circles about the effectiveness of Ukraine's military strategies and the narratives surrounding them.

Key facts

  • Since 2022, Ukraine has repeatedly promised decisive turns in the war against Russia.
  • The 'summer offensive' is cited as an example of such a promise.
  • President Volodymyr Zelensky announced on June 25 that Ukraine's air campaign would force Russia to 'peace'.
  • By early August, no negotiations had occurred; instead, fighting intensified.
  • The pattern exploits European allies' hopes and desires for a Ukrainian victory.
  • The article is written by Lutz Herden and published in 'der Freitag'.
  • The article criticizes the lack of questioning by allies about the outcomes of these campaigns.
  • The piece suggests that allies are complicit in this dynamic by not demanding accountability.

Entities

Institutions

  • der Freitag

Locations

  • Ukraine
  • Russia
  • Europe

Sources