Two Formulas for Consistent Painting Prices, From Square-Inch to Linear-Inch Rates
In a recent guide from Artsy Shark, Carolyn Edlund outlines two methods for pricing artwork: square-inch pricing and linear-inch pricing. The square-inch method involves calculating the area by multiplying height and width, then applying a dollar rate; for instance, a 16" × 20" canvas priced at $2 per square inch totals $640. Conversely, linear-inch pricing sums height and width before multiplying by a set rate; thus, the same canvas would cost $720 at $20 per linear inch. Edlund favors linear pricing for its incremental approach. She suggests beginning with a commonly painted size and its retail value, taking into account materials, labor, and gallery commission, with a 20% markup for commissioned pieces. A price chart and a free worksheet for calculations are also recommended.
Key facts
- Square-inch pricing multiplies height by width, then by a dollar rate; a 16" × 20" painting at $2 per square inch equals $640
- Linear-inch pricing adds height and width, then multiplies by a rate; the same 16" × 20" painting at $20 per linear inch equals $720
- At $20 per linear inch, an 8" × 10" painting prices at $360 and a 24" × 30" at $1,080
- An 18" × 24" painting retailing for $900 equals $21.43 per linear inch, suggesting a rate of $21 or $22
- Edlund recommends charging about 20% more for commissions, making a 24" × 30" commission at $20 per linear inch $1,296
- Galleries typically retain a commission of often 50%, but direct studio sales should not be priced lower
- Separate rates may be required for different mediums or series with different production costs
- A free printable worksheet is available for calculating rates, price charts, and commission estimates
Entities
Artists
- Carolyn Edlund
Institutions
- Artsy Shark