Turismo que Suma: 80+ entities launch Spain's largest joint tourism movement

In Spain, over 80 entities, including companies, associations, and public administrations, have initiated 'Turismo que Suma' to foster responsible tourism that benefits both locals and tourists. The launch event took place at the Madrid City Council, with attendance from Mayor José Luis Martínez-Almeida, EXCELTUR President Juan Ortí, and officials from the Community of Madrid. Supported by 86 organizations, comprising 33 EXCELTUR firms and 17 business associations, the initiative seeks to tackle challenges in tourism. Almeida highlighted the economic significance of tourism and its potential for positive impact. The initiative features a manifesto, commitments to responsible practices, and a website (turismoquesuma.es) showcasing over 100 best practices. Additionally, the campaign 'Aquí se Vive' commenced on July 3, promoting responsible behavior among visitors.