Time Magazine Special Edition Celebrates Monopoly's 90th Anniversary
Time has released a special edition devoted to Monopoly on its 90th anniversary, featuring an article by Daniel S. Levy titled 'By Design' that explores the game's enduring Art Deco visual identity. Originally invented by Lizzie Magie as 'The Landlord Game,' Monopoly has become the most popular game on earth, with its mobile version generating over $1 billion. Levy notes that the game's Art Deco optimism reflects a post-World War I desire to leave behind trauma, with bold typography and luxury associations championing class and success. The edition examines why Monopoly's look has remained largely unchanged despite cultural shifts.
Key facts
- Time published a special edition for Monopoly's 90th anniversary.
- The game was originally invented by Lizzie Magie as 'The Landlord Game'.
- Daniel S. Levy wrote the article 'By Design' about Monopoly's visual identity.
- Monopoly's mobile version has banked over $1 billion.
- The game's Art Deco style reflects post-World War I optimism.
- Mr. Monopoly has been the brand's icon for 90 years.
- Monopoly is considered the most popular game on earth.
- The special edition is available on Amazon.
Entities
Artists
- Lizzie Magie
- Daniel S. Levy
Institutions
- Time
- PRINT Magazine
- Amazon