The New York Times Marks 175 Years of Advertising With Chronological Print Spread
On September 18, 2026, The New York Times published a print feature titled "175 Years of Advertising," which reflects on a century and three-quarters of advertising through notable campaigns. Among those highlighted are Tiffany & Co (1851), Ford Motor Company (1909), and IBM (1966). Tiffany's advertisement, released shortly after the first issue of The Times, promoted holiday gifts. In 1909, Ford celebrated the Model T's triumph in a cross-country race. IBM's advertisement from 1966 underscored its contribution to NASA's lunar mission. Joy Robins, the global chief advertising officer, speaks on how advertising bolsters independent journalism. This campaign, which runs until September 30, 2026, includes digital ads, audio spots, and a dedicated page at advertising.nytimes.com/175, illustrating the progression of brands and society.
Key facts
- A print spread titled "175 Years of Advertising" ran September 18, 2026, in the national edition of The New York Times.
- The spread moves chronologically, with each selected advertisement highlighting a distinct moment in time.
- Tiffany & Co. advertised in 1851, three months after The New York Times published its first issue, promoting jewelry, watches and clocks as holiday gifts.
- Ford Motor Company's 1909 advertisement touted the Model T's victory in a cross-country race from New York to Seattle.
- IBM's 1966 advertisement highlighted its role in the NASA space program and efforts to help put a man on the moon.
- The spread concludes with a message from Joy Robins, global chief advertising officer at The New York Times, about advertising's role in supporting independent journalism.
- The campaign includes custom digital ad units, audio spots from Joy Robins and a dedicated digital page at advertising.nytimes.com/175.
- Media for the campaign will run through September 30, 2026.
Entities
Artists
- Joy Robins
Institutions
- The New York Times
- Tiffany & Co.
- Ford Motor Company
- IBM
- NASA
- PRINT Magazine
Locations
- New York
- Seattle
- United States