The Myth of the Next Generation of Collectors
The art market places great hopes on the 'NextGen'—young, digital, and community-oriented collectors. A columnist argues that this generational thinking is misleading and obscures the real causes of change. The market faces both crisis and transformation, and both can only be managed if the 'NextGen' is brought on board. However, the columnist explains why focusing on age diverts attention from structural issues.
Key facts
- Art market relies on 'NextGen' collectors
- NextGen described as young, digital, community-oriented
- Columnist argues generational thinking is misleading
- Real causes of change are obscured
- Market faces both crisis and transformation
- Article published in Monopol magazine
- Article behind paywall
Entities
Institutions
- Monopol