The Hidden Cost of Every Pitch: Why Feedback Matters
Meenaz Shamim, the Business Director at Landor, shares her insights in a Creative Gaga opinion piece regarding the substantial resources invested in agency pitches. She points out that both clients and agencies allocate significant efforts prior to presentations, with clients coordinating stakeholders and agencies assembling teams to tackle business issues, often at the expense of ongoing projects. Shamim criticizes the transactional nature of pitches and calls for transparent communication and comprehensive context from clients to improve agency performance. She highlights the importance of receiving valuable feedback after pitches, recounting an instance where constructive criticism revealed her team's strengths. Ultimately, Shamim argues that the pitch process should be advantageous for all agencies, emphasizing meaningful engagement over simple presentations.
Key facts
- Meenaz Shamim is Business Director at Landor.
- The article was published on Creative Gaga.
- Shamim discusses the hidden costs of agency pitches.
- She argues that pitches are investments beyond the presentation.
- She advocates for conversations over transactions in pitch processes.
- She criticizes scorecard-style procurement processes.
- She calls for clients to provide full context to agencies.
- She emphasizes the importance of feedback after pitches.
Entities
Artists
- Meenaz Shamim
Institutions
- Landor
- Creative Gaga