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The Graying of the World: A Color Psychology Analysis

opinion-review · 2026-06-30

A Süddeutsche Zeitung feature examines the pervasive trend of gray in contemporary life, from cars and clothing to furniture and architecture. The article cites a scene from the film "Ödipussi" where actor Loriot (Paul Winkelmann) presents a collection of 28 gray shades to a couple, who ultimately choose ash gray. The piece explores how gray has become the dominant color in the analog world, reflecting a broader cultural shift toward neutrality and uniformity.

Key facts

  • Gray is increasingly prevalent in cars, clothing, furniture, houses, and cities.
  • The article references the film 'Ödipussi' featuring Loriot (Paul Winkelmann) offering 28 gray tones.
  • The couple in the film selects 'ash gray' for their sofa.
  • The trend is described as the fading of the analog world.
  • The piece is part of a series on color psychology.
  • The source is Süddeutsche Zeitung.
  • The article is titled 'Farbpsychologie: Ein Land ergraut'.
  • The URL is https://www.sueddeutsche.de/projekte/artikel/kultur/grau-trendfarbe-e726651

Entities

Artists

  • Loriot
  • Paul Winkelmann

Institutions

  • Süddeutsche Zeitung

Locations

  • Germany

Sources