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Tencent Swaps Bilibili Equity for Debt to Fund AI Ambitions

economy-finance · 2026-09-07

Tencent is reorganizing its investment in Bilibili by transforming equity into debt through a convertible bond arrangement. Analysts suggest this strategy will unlock funds for AI initiatives while ensuring downside protection. This move is part of Bilibili's recently announced US$700 million convertible bond offering, with bonds set to mature in 2031. Tencent's subsidiary, Huang River, will invest US$200 million in these bonds, while Tencent will offload around 26.4 million Bilibili shares at HK$115.38 each, yielding nearly US$400 million in gross revenue. Bilibili plans to utilize part of the bond proceeds to repurchase US$200 million in shares from Tencent and an additional US$100 million in public buy-backs to mitigate market dilution. On Monday morning in Hong Kong, Bilibili's shares dipped by 2.7% before closing nearly 2% higher at HK$123.80. This restructuring enables Tencent to free up capital from an older asset to fund its AI projects while maintaining its connection to one of China's leading online video platforms.

Key facts

  • Tencent is swapping Bilibili equity for debt via a convertible bond deal.
  • Bilibili plans to issue US$700 million in convertible senior notes maturing in 2031.
  • Tencent's subsidiary Huang River will subscribe to US$200 million of the bonds.
  • Tencent will sell about 26.4 million Bilibili shares at HK$115.38 per share, raising nearly US$400 million.
  • Bilibili will buy back US$200 million in shares from Tencent and an additional US$100 million publicly.
  • The deal cushions Bilibili's share price against sudden volatility.
  • Bilibili shares fell up to 2.7% in early Monday trading before closing up nearly 2% at HK$123.80.
  • The move allows Tencent to fund AI projects while retaining downside protection.

Entities

Institutions

  • Tencent
  • Bilibili
  • Huang River
  • Hong Kong Stock Exchange

Locations

  • Hong Kong
  • China

Sources