Telemundo and Peacock Smash Ratings Records with Men's World Cup Coverage
Telemundo's coverage of the 2026 Men's World Cup has set numerous viewership records for NBCUniversal's Spanish-language network. The July 5 match where Mexico lost to England became the most-watched Spanish-language U.S. telecast of all time, drawing 23.2 million viewers. The June 30 match where Mexico defeated Ecuador brought 18.9 million viewers, and the July 6 U.S. loss to Belgium had 7 million. The tournament has generated the largest Spanish-language media deals in history, according to Miguel Lorenzo, senior VP of sports content and production. Over 1,000 NBCUniversal employees have delivered live coverage of 104 matches across 11 U.S. cities, Canada, and Mexico, culminating at MetLife Stadium on July 19. The expanded 48-team tournament required a 104-game schedule, all aired live on Peacock, with Telemundo carrying 92 games and Universo 12. Coverage includes 700 hours of content across linear, streaming, digital, and social platforms. Through 25 days, Telemundo generated over 1.4 billion social video views and 43.3 million social interactions. The final week is expected to draw even larger audiences.
Key facts
- July 5 Mexico-England match: 23.2 million viewers, most-watched Spanish-language U.S. telecast ever
- June 30 Mexico-Ecuador match: 18.9 million viewers
- July 6 U.S.-Belgium match: 7 million viewers
- 104 matches across 11 U.S. cities, Canada, and Mexico
- Final match at MetLife Stadium on July 19
- 48 teams, 104-game schedule due to FIFA expansion
- Over 1.4 billion social video views in first 25 days
- Largest Spanish-language media deals in history
Entities
Institutions
- Telemundo
- NBCUniversal
- Peacock
- Universo
- Fox Sports
- FIFA
- MetLife Stadium
- Variety
Locations
- United States
- Mexico
- Canada
- New Jersey
- Mexico City
- Qatar