Tamara Lohan Defines Luxury Hospitality Through Storytelling and Cohesion at Hyatt

After Hyatt acquired Mr & Mrs Smith in 2023, co-founder Tamara Lohan took on the role of Global Brand Leader – Luxury. She believes that storytelling is essential for luxury, where design, history, service, and location must come together to enhance the guest experience. Lohan manages collections such as Park Hyatt and The Unbound Collection by Hyatt, striving for harmony among varied properties. Notable examples include the Fuji Speedway Hotel in Japan and the recently reopened Hotel de Louvre in Paris, a historic grand hotel from 1855 featuring a brasserie designed by Pierre-Yves Rochon. Renovations at Park Hyatt Tokyo emphasize precision to maintain emotional architecture. New openings like Park Hyatt Los Cabos, Park Hyatt Phu Quoc, and Park Hyatt Mexico City in Polanco showcase a trend toward leisure-focused, site-specific design, blending Art Deco with Aztec influences. Lohan emphasizes the importance of human anticipation over technology, ensuring each luxury brand under Hyatt expresses a unique and authentic voice.