Swiss Parliament Votes to Partially Allow Political Radio Ads

The Swiss National Council has voted to partially lift the ban on political advertising on radio, breaking a long-standing taboo. The decision, which passed with 97 votes in favor and 90 against, allows political ads on private radio stations but maintains the ban on public broadcasters like SRF. The move is seen as a shift in Swiss media policy, which has traditionally restricted political advertising to preserve the independence of broadcasters. The proposal now moves to the Council of States for further debate.