Swiss bank Pictet replaces JP Morgan as Paris Photo main sponsor

Swiss banking group Pictet has replaced JP Morgan as the main sponsor of Paris Photo, the international art fair dedicated to photography. The change in sponsorship was announced on July 1, 2026. Pictet, known for its commitment to contemporary art and photography, will now support the fair's upcoming editions. The financial terms of the agreement were not disclosed. Paris Photo, founded in 1997, is one of the most important events for photography collectors and galleries worldwide.