Swatch CEO Nick Hayek on the Controversial Royal Pop Launch
Swatch Group CEO Nick Hayek speaks exclusively with Vogue Business about the rollout of the Swatch x Audemars Piguet Royal Pop pocket watch, one of the year's most sought-after collaborations. The interview addresses the buzz and controversy surrounding the launch.
Key facts
- Swatch x Audemars Piguet Royal Pop pocket watch is a collaboration
- Nick Hayek is CEO of Swatch Group
- The rollout was described as buzzy and controversial
- The interview is with Vogue Business
- The watch is considered one of the most sought-after collaborations of the year
Entities
Institutions
- Swatch Group
- Audemars Piguet
- Vogue Business